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About Us

In 1997 Ready Set Inc. charged out of the gate completely transforming the way sets are designed, built and delivered in New York City.

With an emphasis on pre-building & finishing sets in our 30,000 square foot shop, we are able to trouble shoot and make any crucial changes before delivery, saving valuable time onsite and eliminating the need for additional build days.

We provide samples of finishes and 3D production drawings to confirm every detail before and during production.  We also encourage our clients to visit and inspect jobs in progress, providing each client with a pragmatic view of the scale and specific scenic elements and affording them an opportunity to make any adjustments needed prior to delivery.

Our long standing clients know they can depend on Ready Set not only for their demanding studio photography projects, but ventures with film and video, events, retail and showroom display, fine art fabrication, gallery build outs, furniture, props and beyond.

Ready Set Inc. can handle any size job. Through our rental division we stock pre-made floors, shapes, backdrops and DIY set kits that can be transported and assembled by the client. We’ve produced a staggering array of large-scale, custom fabricated events, parties, product launches, retro-fitted shipping containers for pop-up stores, store displays and so much more. With Ready Set the possibilities are endless.

Our expert core of full time staff and huge crew of highly skilled contract staff is drawn from many fields. Our emphasis on teamwork and  expanding knowledge, techniques and experience are what sets us apart; the exceptional quality of our work is a reflection of our commitment to our culture.

After almost 20 years of successful and innovative business, Ready Set Inc. continues to blaze trails and set new and higher standards the rest can only hope to follow. Ready Set Inc. continues to expand and adapt; in March of 2016 we took over an additional 15,000 square feet of shop space in a neighboring building, added another truck to our fleet and increased staff in order to keep up with the demands of the industry. We are always looking for new and innovative ways to meet the needs of an ever changing fashion photography and events industry.

Our team:

Joe Keefe

Joe Keefe

President & Problem Solver in Chief

In 1997 Joe founded Ready Set and changed the industry. Ever the creative visionary, Joe’s skills as artist, fabricator, craftsman, producer and motivator enable him to adapt and evolve the methods used and exceed the expectations of a demanding and high profile industry. Joe is also a musician with many recordings to his credit. He has a BFA with honors from Pratt Institute.

Jameson Allen

Jameson Allen

General Manager & Minder of Dollars and Sense

From Ready Set’s first days Jamey brought critical experience in management, strategic planning, finance, customer service, human resources, tech and bookkeeping. Jamey personifies composure, meticulous work, endless enthusiasm and a high standard of ethical conduct in life, work & play. Jamey holds degrees in fine arts and is also an experienced runner & cyclist.

Keith Garrison

Keith Garrison

Executive Producer & Possessor of the Facts

From 2008 to his 2014 promotion to Executive Producer Keith’s knowledge, intuition, and extraordinary ability in all areas of fine carpentry, fabrication and related fields earn him the respect of co-workers, clients, and vendors. Unflappable in the face of extreme pressure, Keith maintains a keen insight into the shop floor inter-personnel relationships and insists upon a customer first approach the industry demands.

Dan Haskett

Dan Haskett

Producer & Detail Devil

A California native, Dan moved to New York in 2011. Starting as a carpenter, Dan rose to become a manager and in 2015 a Producer. With his experience in set building for professional theatre companies, along with his computer drawing and design skills, Dan excels at finding creative solutions to the challenges posed by each project. Dan holds a BFA in scenic design from Southern Oregon U.

Dennis Bauser

Dennis Bauser

Producer & Guru of Standard Sets

In early 2013, after several years on the shop floor as a carpenter, Dennis was tapped to run & grow the Rental Division of the company. Since launching a dedicated e-commerce site, Dennis has expanded the inventory of unique set pieces and enthusiastically expanded the core of satisfied clients. With a background in contemporary painting and graphic design, Dennis holds degrees from F.I.T. & Pratt.

Brett Lusby

Brett Lusby

Producer & Defender of the Realm

Don’t let Brett’s quiet demeanor deceive, since joining Ready Set in the fall of 2012 Brett has become the epitome of Ready Set’s ethos. A consistent and steady handed leader on the floor, his wide range of proficiencies, tireless work, upbeat attitude, professional approach to problem solving, and his keen eye for errors make Brett the go-to man for can-do attitude.

Paul Coutherut

Paul Coutherut

Production Coordinator & Zen Scenic

A man of many talents, Paul demands perfection in his work. Paul joined the ranks in early 2012, tackling every project with humor, humility and the desire to learn. His upbeat demeanor and solid skills as scenic carpenter make him a cherished manager among staff and a favorite among clients. Paul is an avid photographer and enjoys capturing the savory and not-so-savory sides of NYC.

Some of our services include:

  • Basic carpentry and fine woodworking
  • CNC cutting/fabrication
  • Metal fabrication/welding
  • Laminating
  • Acrylic fabrication
.
  • Basic paint finishing
  • Wood finishing
  • Faux finishing / scenic finishing
  • Spray finishing
  • Specialized assemblies
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  • Fabric stretching, form padding and tufting
  • Custom lighting
  • Tile application
  • Wallpaper
  • Delivery, on-site assembly, and removal