RADEN

DESIGN:
Noah Sherburn

DESCRIPTION:
We were brought onboard to built out Raden’s first pop-up shop and help jumpstart their entrance into the travel retail industry. The launch created tremendous buzz and intrigue for both the retail location and the brand itself. Passers-by were draw-in by the picturesque coliseum constructed with 365 Raden suitcases. The Soho shop gave customers the opportunity to experience the product and app in person as well as receive demos from the staff, charge their phones and use the unique backdrop for photo opps.